In 2017, China Sanitary Ware Brand Upgrading Summit Forum was held in Beijing. On that day's forum, industry cafes gathered to explore the way to upgrade brand quality. For the development of bathroom enterprises, high-quality products can attract users'attention, and the quality of service will affect the reputation of bathroom brands. Good products and high-quality services can help to upgrade bathroom brands. Improving brand quality and upgrading bathroom brand and defining development direction